Saturday, March 29, 2014

Mercedes-Benz Fashion Week Australia 2014 | Eveleigh

What is it about fashion that draws our attention? I love fashion because of the way it can makes you feel. Fashion creates a visual illusion in a fleeting moment, a practical form of art, portraying the way you look in the best possible light. On the other hand, the versatility of fashion can also challenge beauty, by proposing new ideas whether revolutionary or evolutionary.

It’s interesting how or what you wear can trigger emotion. I had an interesting encounter one morning on the way to work in the city two weeks ago. In the usual city rush hour, a well-dressed young man in front of me turned around on the escalators, paused looked at me and said, “Can I just say that more women need to dress like you.”  Naturally, I smiled and thanked him for the complement. A pick up line or he truly liked the Israeli couture designer dress I was wearing? I guess I will never know.

Australia’s top fashion designers will hit the runways at the prestigious Mercedes Benz Fashion Week Australia 2014 in a week's time.

The event will take place at Carriageworks in Eveleigh, Sydney from Sunday April 6, 2014, kicking off with the Australian Fashion Industry Icon, Carla Zampatti until Thursday April 10, 2014, with the usual invitation only attendance by frock watchers in the fashion industry and media.



For those who like high-end fashion, the established designer collections I’m excited to see include: Aurelio Costarella, Alex Perry and Maticevski.

I’m also curious to see Romance was Born, known for their eccentric kaleidoscopic runway installation in the past.





But I always like to see new and fresh designs by up and coming fashion design graduates. The Innovators, 6 hand selected fashion design graduates will be featured this year on the runway. I perused Bei Na Wei’s collection the other day. Keep an eye out on her. Her collection explores and pushes fabrications beyond their traditional uses, twisting industrial strength meshes into elegant draped dresses and basic beads into geometric 3D structural embellishments. Her collection seems to push the frontiers of the Australian fashion landscape I’m looking for. Check out her amazing illustrations on her website too.  



Bei Na Wei's collection

Other young fashion guns’ collections to watch out for on the runway include:

#1 Ciaro Nolan
#2 Hayley Dawson
#3 Logvin Code
#4 Kiaya Daniels
#5 Yousef Akbar


Will the Australian designers push boundaries and excite the senses this year? You’ll just have to find out by attending the event’s Weekend Edition to be held Saturday 12 April and Sunday 13 April.

Where? Carriageworks, 245 Wilson St, Eveleigh NSW 2015
When? Open to the general public on 12-13 April, 2014
Cost? Tickets from $50 -$150

Where to purchase? Tickets available from the Mercedes Benz Fashion Weekend Edition 2014 website.

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